The fabrics, their creation, the diversity, the possibility of expression through the quality, the colors and the design inspire us again and again.

Behind each fabric is a personal feeling, an event or experience of the fabric designer at the time of transferring the design to the fabric. Exactly this moment of creation of the finished fabrics, with all its positive feelings and energies, is passed on to the customers.

Customers / clients choose colors / designs with each purchase, which have a conscious or unconscious meaning for the buyer, and therefore we see each chosen decorative pillow from our range by our customers / clients as:

the momentary revelation of feelings (colors are the reflection of feelings) of the customer at the moment of purchase.

A decorative pillow is like a fashion accessory - the higher the quality, the more impressive. This means that you don't need a designer sofa or a designer bed to bring glamour, cheerfulness and coziness to your living room or bedroom. It is quite enough if the decorative pillows placed on them are as high quality as possible. They provide an excellent opportunity to divert the viewer's gaze from the perhaps not so expensive furniture to the highest quality decorative pillows.

Exactly the same is practiced in the fashion industry: If the fashion accessories (the handbag, the belt, the gloves, the scarf, etc.) are high quality, then the viewer's gaze will be drawn to the high quality accessories and not to, for example, the inexpensive jacket.

A simple and very effective method.

GOAL

To provide customers with products (initially decorative pillows) that are as climate-neutral as possible, but irresistibly beautiful and of very high quality.

Hence the advertising message:

"Your 5Stars Decorative Pillows®"- the working conditions of the people / the climate awareness / the quality / the design / the variety of colors.

Climate neutrality is defined by our climate awareness as follows:

Climate neutrality is the sum of the procurement & production steps, but also that of the entire packaging & logistics requirements, which we always want to make as efficient as possible (of course to the benefit of climate neutrality), so that the resulting climate relief is as large as possible. Unfortunately, it is not possible to produce and ship products completely climate neutral.

What is possible, however, is to limit the general impact on the climate as much as possible, for example by consistently optimizing delivery routes, production routes and shipping routes.

"Every company leaves a carbon footprint through its economic activities. Responsible companies try to offset their emissions as far as possible."

In order to offset the production, sales and shipping portion of the product creation and distribution chain as much as possible (e.g. in the form of reforestation), we are working on a long-term collaboration with various organizations.

Here is a possible example with one of the organizations:

According to European information from 2019, the average European consumed 7 tons of CO2. Our goal is: 1 order = one tree planted.

We will keep you informed about the status of the development with the corresponding organizations.

In order to make the products as climate neutral as possible and at the same time guarantee the quality and uniqueness of the products, we have decided to cooperate ONLY with the most exclusive fabric manufacturers in the vicinity. The other important step in the chain of creation of the valuable products are the production facilities. In order to guarantee a continuously very high quality of processing during production and to be able to respond more quickly to the wishes of our customers, we produce exclusively in the EU.

The production in the EU is another factor that lowers the CO2 balance of our products. The long delivery routes of the very high quality fabrics, e.g. to Asia (where most of the products are manufactured on the basis of the fabrics supplied or available in Asia, and then the finished products are sent back to the EU) are no longer necessary. In addition, our production facilities have many years of experience in working with very high quality materials and know what it takes to be able to produce products of the highest quality (called 5-star products in our company).

Another very important aspect for us are the people in the production and therefore their working conditions. Due to the production in the EU, we can visit any of the production sites at any time and within about 3 hours (door to door) unannounced - which would not be possible if the production was in Asia (because that is where most of the decorative pillows that are available on the market come from).

MARKET

The online markets offer thousands of pages of decorative pillows, but very many of them are of (sub)average quality, made in uninteresting / boring designs and have a very poor carbon footprint (because they were produced in Asia, for example).

In order to offer you products that are of very high quality, have unique designs and are as carbon neutral as possible, we have decided to produce on a MANUFAKTUR (HANDMADE) basis, in that the individual designs are for the most part not produced until the order is received.

We also purchase fabrics of the highest quality, the production of which is discontinued for various reasons, which means that we produce part of our offered items in strictly limited editions. This means on the one hand that we can control the delivery, production and shipping routes in a more optimal way and unfortunately on the other hand that our delivery times could therefore be up to 6 weeks.

These above mentioned procedures enable us to secure the 5-star features (the people working conditions / the climate awareness / the quality / the design / the color variety) and thus offer you products that are really special.

If YOU also like the features like:

the working conditions of the people / the climate awareness / the quality / the design / the color variety

are important, then these are: "Your 5Stars Decorative Pillows®"